 |
 |
 |
 |
|
|
MARK YOUR CALENDAR CSFA LEGISLATIVE ACTION DAY WEDNESDAY, MARCH 21ST
Mellano Family Honored At Calif Flora 2011 The California State Floral Association (CSFA) honored the Mellano Family for their meritorious service, leadership, and exemplary contributions to the floral industry at Calif Flora 2011 held on Sunday, October 9th at The Original Los Angeles Flower Market. Robert (Bob) Otsuka, General Manager, San Francisco Flower Mart, presented the awards to Johnny Mellano, Battista (Batti) Castellano and Michael Mellano Sr. (in absentia). Bob narrated the power point presentation depicting Giovanni Mellano’s arrival to America at the age of eighteen in 1921 to begin what would truly become “A Flower Market Success Story”. Bob explained the growth of Mellano & Company from their early beginnings. Johnny and Michael grew up helping their mother in the flower fields and later helping their father at the market. Brother-in-law Battista (Batti) Castellano is the company’s third partner with Johnny and Michael. Today, Mellano & Company employs approximately 300 people year-round. Although Johnny, Mike and Batti have retired, they are still involved in the industry. The third generation of the family has picked up the reins including three of Johnny’s sons (Bob, Jim and Michael Anthony), Mike Sr.’s son (Michael Matthew Mellano) and son-in-law (Phil Kenney) and Rose Marie and Batti’s daughter, Michelle Castellano. CSFA President, Catherine Zikakis, and EVP Ann Quinn, joined Bob Otsuka to present the awards to the recipients along with beautiful floral bouquets to Diane Mellano and Rose Marie Castellano. President Zikakis lauded the Mellano Family’s tremendous contributions to the entire floral industry and especially the gratitude of CSFA for the weekend events (Calif Flora 2011) being held at The Original Los Angeles Flower Market. Congratulations to all involved with Mellano & Company on this well deserved award!
CALIFORNIA PAJAROSA FLORAL WINS CSFA NEW VAARIETY PEOPLE’S CHOICE COMPETITION AT CALIF FLORA 2011!! Sacramento, Calif.---California Pajarosa Floral Rosa spp ‘Baroness’ took the People’s Choice Award at the California State Floral Association’s (CSFA) Calif Flora 2011 “California Fresh” event held at The Original Los Angeles Flower Market on October 9th. ‘Baroness’ proved to be a designer’s favorite as well as it was used in the Sunday afternoon design program featuring René van Rems AIFD, CCF, PFCI. Florists, wholesalers, growers and floral students were impressed with all of the varieties shown but ‘Baroness’ won the hearts of the crowd. Congratulations to California Pajarosa Floral and Sales Manager, Paul Furman!
The California State Floral Association Annual Event A Huge Success! The California State Floral Association's (CSFA) annual event - "Calif Flora 2011" - 'California Fresh' - was held October 8th - 9th at The Original Los Angeles Flower Market. The entire weekend was a huge success! Vendor display booths were open all day Sunday featuring spectacular new products and services.
CALIFORNIA STATE FLORAL ASSOCIATION TOGETHER WITH ROP CAMARILLO Present a Floral Design Workshop
In this class we will explore a number of architectural elements developed since man first began building shelters right up to the modern age of towering steel structures and modern conceptual theories in architecture. We will integrate these architectural elements in our design constructions using assorted building materials, plant materials, flowers and branches as well as decorative wire and glassware.
CALIFORNIA FLORAL INDUSTRY 2011 The California State Floral Association (CSFA) and the California Cut Flower Commission (CCFC) co-sponsored Legislative Action Day (LAD) and joined together with the California Department of Food and Agriculture (CDFA) and legislative and agriculture leaders for a celebration of California Agriculture Day on Wednesday, March 23rd at the State Capitol. A special thank you to LAD Co-chairs, Allan Nishita and Marty Espe, Floral Fresh, Inc. for all their efforts in procuring the tremendous volume of gorgeous product that was distributed to every attendee waiting in line. CSFA would like to thank Kasey Cronquist and the California Cut Flower Commission for co-sponsoring this event and the beautiful legislative bouquets. A huge thank you to the following schools and their students that designed over 3000 bouquets which were handed out at the event: Davis High School, Delta High School, Esparto High School, Pleasant Grove High School and Woodland High School. Karen Genoud AIFD, CCF and Philip Rice CCF created the gorgeous designs that graced the tables at the breakfast at the Sutter Club and the program stage at the Capitol.
The California Association of Nurseries and Garden Centers and California Seed Association joined CSFA in participating in the first member co-sponsored Legislative Action Day(LAD) and Ag Day at the State Capitol. Even the threat of wind and rain did not put a damper on the excitement of the day.
Legislative Action Day 2011 Product Sponsors A & M Flower Growers, Inc.
2011 Legislative Action Day On behalf of the California Floral, Nursery and Seed Industries, we would like to thank the following companies for co-sponsoring this event: A To Z Wholesale Floral Supply Please review CSFA’s Issue Sheet as presented to each Legislative Office: The California Floral Industry The California State Floral Association (CSFA) founded in 1948, is a trade association dedicated to representing California's floral industry - from seed to consumer (and everything in between). As the only state-wide association that encompasses the entire industry, we are in the unique position of strengthening unity within our industry through governmental relations, research support, educational programs, floral design certification, annual membership meetings, trade shows and the State Top Ten Design Competition. Our strong governmental relations program includes two lobbyists, regulatory and pesticide registration specialists, and a voluntary Political Action Committee that is committed to improving and protecting the floral industry in California. The California Cut Flower Commission (CCFC) is an organization funded by cut flower and greens farmers to do for all of them what none of them could do alone. The Commission is uniquely focused on our farms and helping them survive and thrive while ensuring consumers in the United States have quick and affordable access to the freshest, highest quality flower possible. The Commission focuses on four main areas to improve the vitality of the California cut flower and greens industry: Transportation, Public Relations, Governmental Affairs and Grower Research and Economic Development. California Flower Industry
SUPPORT AB 914 Atkins – Directs the California Cut Flower Commission to collect market information including price and variety data for an annual report on sales data. CONCERN AB 243 Alejo - Establishes joint liability for hiring farm labor contractors AB 10 Alejo – Raises Minimum wage to $8.50 an hour and indexes it to the Consumer Price Index. AB 26 Donnelly – Creates Liability on employers for hiring illegal aliens. AB 66 Chesbro – Continues the funding of .15 cent of sales tax revenue for the rural crime task force. AB 197 Monning – Increases the remedy for underpayment of wages to twice the damages plus interest. AB 400 Ma – Paid sick days, requires the employer to allow employees to use paid sick days if they are victims of domestic abuse or sexual assault. AB 804 (Yamada) Paid leave to care for a seriously ill grandparent, grandchild, sibling, or parent-in-law. SB 104 Steinberg – Card Check for agricultural employees. This bill allows for unions to be recognized upon submission of a petition containing a majority of the employees of any employer. This process would replace the secret ballot elections.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Gerry Gregg AIFD, CFD - “The Flower Mkt: Chico”
Gerry Gregg AIFD, “The Flower Mkt: Chico” The California State Floral Association (CSFA) held its annual event – “Calif Flora 2010 themed Discover The Splendor Of Northern California, October 9-10 at the San Francisco Flower Mart. The 2010 Top Ten Winner is Gerry Gregg AIFD, CFD, from “The Flower Mkt: Chico”. Junko Yamamoto, Compani Flowers, Costa Mesa, took second place. The third place winner is Anna Starkey AzMF, Mayesh Wholesale Florist, Tempe, AZ. Svenja Brotz AIFD, CCF, CFD, Chestnut & Vine Floral Design, Berkeley, received the People’s Choice Award. The following designers were among the Top Ten finalists: Svenja Brotz AIFD, CCF, CFD, Chestnut & Vine Floral Design, Berkeley; Amanda Rounds, Shell Beach Floral Design, Grover Beach; Emil Yanos, Rosebowl Florist, San Francisco; Masako Lesure, Compani Flowers, Oceanside; Miguel Solis, Bixby Knolls Florist, Long Beach; Kiku Goto-Berry, Unique Floral Shop, Montebello; and Suzie Bowen AIFD, CCF, CFD, Mission Hills Florist, San Diego. The Top Ten Competition was sponsored by TELEFLORA. The Top Ten Commentator was Lee Burcher AIFD, CCF, CFD, PFCI, Bixby Knolls Florist and Lee was sponsored by THE MASTER FLORISTS ASSOCIATION. Gregg will represent CSFA in the Society of American Florists Sylvia Cup Competition in 2011. Congratulations to Gregg and all those who competed in this year’s competition! ***** Rosa spp ‘Mariathersia’ Charms Audience
Sacramento, Calif.---Green Valley Floral Rosa spp ‘Mariathersia’ took the People’s Choice Award over 47+ cut flower varieties at the California State Floral Association’s (CSFA) Calif-Flora “Discover The Splendor of Northern California” event held at the San Francisco Flower Mart this past weekend October 9th & 10th. ‘Mariathersia’ proved to be a designer’s favorite as well as it was used in the Sunday afternoon design program featuring FTD Design Instructor Ian Prosser AAF, AIFD, NDSF. Florists, wholesalers, growers and floral students were impressed with all of the varieties shown, but ‘Mariathersia’ won the hearts of the crowd. Congratulations to Green Valley Floral and Janet Louie,Sales and Marketing Manager, who was on hand to accept the award.
~~~~~~~~~~~~~~~~~~~~~~~~~~
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
BIXBY MANSION – “ROOMS IN BLOOM” More than 800 attendees strolled the grounds and toured the Bixby Mansion at 11 La Linda Drive in Long Beach this past August. Designated a historical residence, this home was built in 1887. Designed by renowned architect Ernest Coxhead, the house underwent changes and a major restoration in the late 20th century, and its current owner lovingly restored the gardens and reflection pools and furnished each room with exquisite antiques. California growers sponsored spectacular floral product and CSFA designers created breathtaking arrangements in every room. Seventeen rooms and courtyards were transformed into a floral wonderland. CD’s of this incredible event are available for purchase from the California State Floral Association for $20.00. This cd not only highlights hundreds of incredible floral designs, but the magic and beauty of this historical home as well. For more information or to order a cd, please call the CSFA office at 916-448-5266 or email Ann Quinn at aquinn@cgfa.org
|
|
.jpg)
|
Home | About CSFA | Board | News | Safety Director | Membership Info | Events | Web Links | |
 |
|
Developed by Diverse Network Associates™. Copyright © 2006 California State Floral Association and its licensors. All rights reserved. |